straight down the line


Design is something I’m very familiar with, in the artistic sense. The golden ratio, contrast, open and closed composition, just to name a few phrases. But Vignelli educated me on what the essence of design is, and how to apply it to books and the digital world. So words like, type face, flush left, flush right, and justified were new to me.

While I like how he broke down design into almost a science.┬áBut design isn’t something you can really “teach” someone. Its something that comes through practice, and it’s something you don’t end up thinking about. You just sort of have to know it when you see it. But Vignelli gives great guidance.

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